Yellow - new fashionable color 2018

Irina Shchapova

Irina Shchapova,
journalist, feminist and restless shopaholic

A wonderful phenomenon of yellow color was one of the first predicted by blogger Leandra Medin on his page Man Repeller a year ago: she was outraged by the domination of pink everywhere - from catwalks to even dining chairs and interior cushions - and offered him a new color to replace him, calling him “yellow generation Z ". In fact, under this concept, she encrypted not even one particular color, but several shades of yellow — from butter to canary-oil — and at the same time, with a sense of humor, she guessed that in 2018 the entire Internet would look like the inside of a banana.

Publication from SIMON PORTE JACQUEMUS (@jacquemus)January 30, 2018 at 3:19 PST

Publication from Bottega Veneta (@bottegaveneta)July 12, 2018 at 1:35 PDT

Publication from Dolce & Gabbana (@dolcegabbana)July 12, 2018 at 7:02 pdt

Jokes and jokes, and it seems that it turns out: designers and fashion bloggers loved yellow, and after them both stars of the first magnitude and royal persons. Last month alone, Megan Markle, Duchess Catherine and Melania Trump (twice as much!) Were published in this color, not to mention the countless number of images in yellow from the red carpet.

Publication from Kensington Palace (@kensingtonroyal)Jul. 5, 2018 at 12:02 pdt

Publication from Kate Middleton ???? (@catherine_mountbatten_windsor)July 15, 2018 at 12:09 PDT

Publication from Melania Trump ❤️ (@melaniatrumplovers)July 13, 2018 at 12:19 pm PDT

Perhaps, at the equator of the summer, we will pay close attention to this color to "highlight" our summer clothes, and then take some sunlight in yellow and in the autumn-winter season.

Satin Clutch

A thing like a clutch, there is no seasonality, and since designers began sewing "comfortable" handles to "kids", there was no division into a day / evening accessory. So it's time to take advantage of discounts in the hunt for a new bright handbag.

Clutch N ° 21

N ° 21 Clutch (£ 158 at a discount)


The “strong” trait of yellow compared to pink is the absence of direct attachment to femininity. And because even the most romantic things in this color do not look so cloying, as in any shade of pink.

Swimsuit Topshop

Topshop swimsuit (£ 32)

Hooded raincoat

If we are to meet with a smile summer thunderstorms, then in a positive attire. For example, in a raincoat (brand name speaks for itself!) Chicken color.

Rains Raincoat

Rain Coat (€ 95)

Open sneakers

The first hybrid of sneakers and sports sandals appeared this summer as a symbiosis of two pairs of shoes that are favorite by mods, who do not speak, but literally scream the word "comfort" with their appearance.

Open sneakers Fenty X Puma

Fenty X Puma Open Sneakers (RUB 6,507 at a discount)

Dress with belt

Flax as a part of fabric always adds things additional attractiveness, but we will also speak about shade separately: this is the most appetizing yellow, like a lemon pie from the oven.

Dress with belt Zara

Dress with a belt Zara (4 299 rub.)

Costume of linen

As blogger Leandra Medin writes, yellow color transmits energy and vitality, can be nostalgic and trendy at the same time and looks noble in a variety of textures.

Yellow - new fashionable color 2018

Mango flax jacket (2 999 rub. On discount)Mango linen shorts (RUB 1,499 at a discount)

Silver bracelet with alpanit and cubic zirconias

A simple way to check how warm the relationship you have lined up with the "sunny" color, will find a decoration with yellow stones. As an alternative to sapphires, we found alpanites framed in crystals and silver.

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